3 Best eCommerce Strategies for 2022

3 Best eCommerce Strategies for 2022

Does your brand have an eCommerce presence? As a result of the Covid-19 pandemic, consumer behaviour has changed and many shoppers have moved online. Brands were put under pressure to create user friendly and well thought out eCommerce strategies. Those that leveraged their online presence were able to reap the benefits of increased brand awareness, engagement, and online sales. Nevertheless, eCommerce strategies need to constantly adapt to new trends and technologies. We have therefore complied the 3 Best eCommerce Strategies for 2022, that brands should consider.

Prior to planning for eCommerce marketing strategies, brands should understand their customers, establish objectives, and conduct a competitor and marketplace analysis. This is necessary as there is not a one-size-fits-all approach. eCommerce strategies vary based on the specific needs and wants of your audience, as well as your industry. Here are our top eCommerce strategies to consider when developing your online presence.

1.      Personalise your messaging

According to a study by Accenture, 91% of consumers are more likely to shop from brands that they recognise and that provide relevant offers and recommendations. Personalised experiences are becoming an essential part of building a strong brand and creating a competitive advantage. Shoppers want to receive personalised experiences on all channels and at every touchpoint. A great way to personalise your message and product recommendations is to target different segments and audiences of customers over email and SMS. Brands can also use contextual advertising to target customers at the right place and time.

2.      Cross-selling and up-selling

Cross merchandising or cross-selling involves placing complementary products next to each other. Doing this inspires the shopper or reminds them of additional items they may need. By adding in a “You May Also Like” product section at the end of product pages or at checkout can increase the average order value and revenue for brands. Additionally, upselling products encourages shoppes spend more money than what they originally intended do. Product bundles, multi-buy discounts, remarketing emails, and smart recommendations can increase your online order sizes and return on investment.

3.      Have an omnichannel approach

According to a survey from Harvard Business Review, shoppers who engage with brands across multiple touchpoints drive conversion rates both online and offline as they are reliant on more than one channel to help them in their purchasing decisions. Omnichannel shoppers are valuable for brands as they spend an average of 10% more every time they shop online, and they are more likely to recommend your brand to others due to increased brand loyalty. It is therefore essential to ensure your products are everywhere that your audience is looking and to use marketplaces including Amazon and eBay to sell your products.

How can we help?

With more consumers shopping online than ever before, it is extremely important for brands to invest in the above mentioned strategies. If you are curious about how the BDO Eaton Square eCommerce team can help your brand succeed, click here to learn more about our services.