The myth of AI replacing Executive Search

AI is transforming recruitment, but when it comes to C-suite and senior leadership, technology has clear limits.
After decades of experience and building networks across EMEA and North America, I’ve learned what truly moves the needle in executive search: relationships, trust, and influence. 


AI & the role of the Chief AI Officer is becoming increasingly important in Irish companies, and we’re starting to see real momentum behind it. With over 60% of Irish CEOs now identifying AI as a top investment priority, it’s clear that AI is no longer just a technical function — it’s a strategic one. Companies like Workday, for example, have made significant moves by launching a €175 million AI Centre of Excellence in Dublin, creating 200 specialised AI roles to drive innovation across Europe. We’re also seeing Irish startups embed AI at the core of their business models, with 36% taking an “AI-first” approach — well above the European average.


These developments show that firms here are not only investing in AI but also recognising the need for dedicated leadership to guide its ethical, scalable, and commercially aligned deployment. The Chief AI Officer is increasingly the person bridging that gap between innovation and execution.


But while AI can accelerate processes and support data-driven insights, executive search remains a human discipline. The leaders driving these advances — from Chief AI Officers to CEOs — are not found by algorithms. They are identified, engaged, and persuaded through credibility, trust, and connection.


Here are my key takeaways and the principles that govern the way I lead BDO's Executive Search & Advisory Services:

    • Top executives aren’t sitting in databases. They’re focused on strategy, not updating profiles. Algorithms can’t find what isn’t visible.
    • Networks open doors. The best leaders are often not actively looking; they’re engaged through trusted connections.
    • Persuasion is human. Convincing a CEO or CFO to consider a move isn’t about automation; it’s about credibility and nuanced dialogue.
    • Context matters. AI matches skills to roles. Humans assess cultural fit, leadership style, and boardroom dynamics, which are critical for success at the top.
    • Global reach & local insight. Expansion demands leaders who understand markets, regulations, and culture. That’s where experience and networks deliver what algorithms can’t.


The bottom line is that AI is a powerful tool, but executive search is an art built on trust, influence, and connections. The leaders who transform businesses aren’t found, they’re engaged.

If you’d like to learn more about how our Executive Search & Advisory can support your business, browse our services or contact me directly.