Digital Services
BDO Digital combines the highest calibre of e-commerce resources, under the BDO brand, to provide a unique offering to the market.
We know how to design, develop and enhance your company's capability to use eCommerce. Our expertise and capabilities means that we understand how to leverage online as an effective channel for customer acquisition, market expansion and cost efficiency goals.
Overview of our digital services offering:
eCommerce Marketplace Development
At BDO Eaton Square, we ensure that your products are in front of the people looking for them in the top marketplaces, such as eBay and Amazon. Our marketplace experts handle everything from the setup to digital shelfing.
We ensure that you sit back and relax while we help you make money on the top revenue-generating marketplaces.
Our Solutions:
- Setup on the eBay and Amazon Marketplaces
- Feed connections
- Order flow activation
- Account and Financial payment verification
- Product Feed Maintenance via automation
Benefits
- Connect with up to 300+ million potential customers worldwide
- Take advantage of multiple sales and offers on shopping festivals, such as Black Friday and Cyber Monday
- Take the headache away by allowing the marketplace channels to handle all the delivery and warehousing services
- View all the performance within one dashboard while you sit back and relax
- Be a part of the retail destination for millions of brands around the world
Who should be interested?
- Retailers
- Brand Managers / Owners
- Family Businesses
Case Studies
- One of Ireland’s biggest online retail stores
- Homeware and accessories provider based in County Wexford
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eCommerce Development
As Shopify, Amazon, Magento & WooCommerce experts, we can define and build the best solutions for client needs. Building your e-commerce store is just the foundation, ease of use, auto stock counting, connections to warehouse and fulfilment and more. Our team can pinpoint your exact needs and the integrations and solutions needed to build a robust, great looking and high converting site.
We recommend best-in-class tools and platforms to create elegant solutions, technical and visual, custom tailored to specific brand and business requirements. From customer reporting to complete automations.
Our Solutions:
- Platform a digital audit & provide recommendations
- Implement automations for repetitive tasks
- Full dashboard for metrics that matter
- Warehouse integration, auto stock and fulfilment
- Upgrade / optimise existing stores recommendations
- Internal training and resource library for site usage
Benefits
Building your store on robust foundations allows you to concentrate on your key priority - selling.
- Dashboards with metrics that matter
- Time saved by automating repetitive tasks
- Notifications for milestone store events – low stock, valuable customer, etc.
- Integration across other marketplaces: eBay, Amazon
- 99% uptime and cloud updates. No more installing patches
- Agile site and new pages
- Deep insights into your customers
Who should be interested?
- Sales department heads, Fulfilment
- Product owners / Distributors
- Brand Owners / Marketing
Case Studies
- Large confectionary company
- Large online bookstore
- Fashion house
- Health food company
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Platform Migration
In some instances, the web platform you installed may be underperforming or at its breaking point. At BDO Eaton Square, our experts gain an understanding of the current issues and challenges you are facing with your site and deliver a plan that caters for standard or complex migration projects. We ensure all front-end, integrations, extensions, custom modules and more are taken care of in your migration.
Integration requirements include ERP, PIM Solutions, CRM and warehouse management. By understanding your commercial goals, we can establish a smooth, timely migration plan, and create briefs for your developers.
Our Solutions:
- Platform Audit and recommendations
- Recommended connectors and integrations for existing warehouses and databases
- Documentation of new platform and how to use it
- Custom Code solutions
- Development agency briefing and project management
- Optimisation recommendations for peak performing new platform
Benefits
Migrations from an established platform can be stressful, especially when sales could be lost, or precious data not transferred across. Our platform migration framework includes many benefits that mitigate against this.
- Cloud based hosting in brand new environment, to avoid touching the existing site
- Fully project managed and deployed
- Internal team trained
- Customised functions carried over and improved where possible
- Improved methods of store functionality
- A reliable website
- Seamless swap over
Who should be interested?
- Sales department heads, Fulfillment
- Product owners / Distributors
- Brand Owners / Marketing
Case Studies
- ClevaMama – Microsoft NAV warehouse Shopify integration – auto fulfil and inventory management
- Private Hardware company
- Lage homeware provider
- Health food company
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Online Competitor Research
Competing for customers online is more difficult now than ever before. Your competitors are out there, running ads, paying for search terms, running SEO efforts. Our insights team can run audits on all your competitors to gain learnings and see where their marketing budgets are targeted. From paid social activity to paid search, we can delve into the specifics to identify your competitors' tactics.
Using your own data to plan your campaigns is always effective, but being able to know what keywords or how often a competitor posts is another layer to help plan your campaigns.
Our Solutions:
- Full Social analytics across all competitors: create your industry universe and compare metrics and set goals
- Paid search and display audits on your competitor's activity: what they are bidding on, copy they use, backlinks gained
- Full Buzz monitoring: mentions, sentiment, key influencers and advocates, PR activity
- Ranking on search engines audit: compare your SEO efforts to competitors and gain insights into how they are doing it
Benefits
Gaining access to the universe your brand plays in, gives you an upper hand in your planning, across all channels, from social media to paid search.
- Establish benchmarks within your industry
- Clear list of targets to increase sales and awareness, and a strategy to reach them
- Identify opportunities with competitors’ mentions across the internet and target them with agile campaigns
- Research public perception of competitors
- Plan marketing campaigns to counter competitors, from promotions to new launches
- Discover optimal times of day to run campaigns
Who should be interested?
- Brand managers and product heads
- Marketing, sales
- Social Media managers, paid advertising team
Case Studies
- Large UK & Ireland online bookstore
- Global Mobile top-up services company - Global competitor promotions monitoring
- Global skin care brand – Campaign planning based on luxury products industry research
- National Dairy organisation: European research into peta, vegetarian and protestor campaigns against the milk industry
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Paid Advertising Strategy
With a robust and advanced website ready for business, you need to ensure quality traffic and potential customers are using your site and becoming aware of your brand or services.
At BDO Eaton Square, we deliver a full cross channel paid marketing strategy and schedule for your advertising activity. From paid search to paid social, network placement and programmatic advertising, we ensure your brand, products or site is present at potential customers’ touch points.
Our Solutions:
- AI-Powered Audience builds
- Recommended tool set to ensure your campaigns are running at their best
- Full paid strategy based on goals, from awareness to acquisition
- Internal training and best practices within the advertising world
- Analysis and recommendations on upcoming and currently running campaigns, plus full analysis on past campaigns
- Competitor spend monitoring and paid activity
Benefits
- Clear strategies based on past activity or user data via our suite of tools
- Ability to switch optimised campaigns on and off when needed
- Attribute sales, conversions, awareness and more to the exact point it happened
- Multiple audiences built over time that can be used in campaigns
- Automation setup to control ad spend, and ad activity
- Retargeting users and building new audiences' bases
- ROI / ROAS monitoring on every cent or penny invested in marketing efforts
Who should be interested?
- Heads of Marketing, Heads of Sales
- Customer relations, Public Relations
- CEOs, Founders, & Investors
Case Studies
- Global skin care brand – Global Paid social across 52 audience profiles and creative tests
- Global Mobile top-up services company - Global Awareness of product launches and promotions
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Content Marketing
As powerful as paid activity is in reaching your audiences, its needs support from more organic channels. This is to ensure you are found by users in the channels they consume from, as well as showing your brand/product in languages and formats relative to your target audience
Paid activity can be intrusive, however being discovered through interesting content brings qualified, loyal customers. Having a content strategy and plan contributes to your SEO goals, encourages engagement with your audience, and helps you become an authority in your niche.
Our Solutions:
- Content audits on existing activity
- Competitor monitoring to find opportunities
- Buzz monitoring - brand terms and generic to see what is being said about your brand or the industry and using that to define new content
- Yearly content planning based on data learnings
- Develop a content planning system using team collaboration and channel analytics
- Optimised content creation for search engines and other channels
Benefits
- Understand how to find opportunities and content solutions specifically for their audiences
- Identify opportunities and content solutions for your audience
- Identify which channels they should concentrate on and which they should experiment on
- Undertand your tone of voice and the theme that runs through your content
- Create content optimised for search engines and other channels
- Understand how to measure effectively and make decisions
- Set up automated content gatherers, schedule posts, and break big pieces of content into multiple evergreen posts for social media
Who should be interested?
- Site owners, Brand team, Copywriters
- CEO’s wanting to establish an authority online
- Creative directors
Case Studies
- Large FMCG
- Private Hardware company
- Fashion house
- Health food company
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Social Media and Community Management
As your team posts original content on various platforms, you need to ensure it is reaching users where they consume information. Be it a podcast, video, blog or yearly report, it needs to be shared and formatted for each channel in order to make sure it is being seen and engaged with.
At BDO Eaton Square, we deliver a central point from where you can run your social media activity and monitor its impact.
Our Solutions:
- Central console recommendation based on objectives
- Multi asset creation recommendations for each channel
- Effective measurement setup to know your efforts are working towards your goals
- Training on the latest techniques and tools
- Integration of content plan with sales calendar
Benefits
By the end of the social media and community management process, companies will have:
- A clear plan for regularly posting and engaging on their channels
- Data to make decisions on future campaigns
- Consumer research via interaction on channels
- The ability to define each channel's role in the user journey
- Knowledge of powerful tools to schedule, engage, grow and measure
- Always-on content throughout the year and never stuck for what to post next
Who should be interested?
- Site owners, Brand team, Copywriters, Social Media Managers
- CEO’s wanting to establish an authority online
- Creative directors
Case Studies
- Large FMCG
- Private Hardware company
- Fashion house
- Health food company
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Email Marketing
Email marketing is a cost-effective and somewhat forgotten way to reach your audience. With social media, you are at the mercy of their algorithms – your followers may never see your content. However, with email, you have a 1:1 relationship and a captivated audience. Those contacts have either done business with your organisation or have subscribed to receive your content.
Our Solutions:
- Full marketing automation platform, comprising of email marketing, SMS marketing and online surveys
- Design mobile responsive emails using an intuitive drag and drop email designer
- Segment your audiences to send the right content to the right contacts
- Track results for your campaigns – who opened, clicked links, opted out, bounced, reported your email as SPAM
- Compare results of multiple campaigns to see what works best for you (best subject lines, best day to send, best time of day to send)
- Survey your audience, multiple results dashboards, export results and API support
- A/B testing
- Integrated with ecommerce platforms
Benefits
By the end of email marketing management process, companies will:
- Have a cost-effective way to reach their email audience
- Know how to measure their email campaigns effectively
- Set up automated content gatherers, schedule posts, break big pieces of content into multiple evergreen posts for social media
Who should be interested?
- Site owners
- Brand teams
- Marketing Managers
- Copywriters
- Creative directors
- Sales teams
Case Studies
- Credit Union
- Hotels Group
- Global Ice Cream Company
- Multinational consumer goods corporation
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UX/UI Advisory Services
Understanding your customers’ end-to-end user experience with your product and services is key to retention and growth. In crowded product verticals, UX and feature sets are what make customers stay. UX is now the core differentiation driver of a brand’s product/service and paradigms are expected in your offering. We can help establish these user experience norms as well as future roadmap experiences for your product/service.
Our Solutions:
- UX research / customer development strategy and execution
- Co-creation with customers in the invention and reinvention of product end to end experiences and journeys
- User story mapping, CX mapping and rapid prototyping
- UX strategy creation for your organisation
- UX design & performance audits
- Product prototyping, ethnography and usability testing.
- Product strategy – analysis, benchmarking, customer activation/retention and growth strategy
Benefits
By the end of the process, companies will have:
- Understand the performance of current product/service offerings from a UX/CX lens
- Have a prioritised report detailing future UX/CX/UI roadmap journey workload
- Establish a competitive experience and design foundation for their product/service
- Rapidly create and test new alternate journeys, experiences and features to test with customers
- Partner with customers to develop your platform’s experience
- Learn how ongoing UX & UI testing/review can improve customer’s engagement level and usage of your product
Who should be interested?
- Site owners
- Brand teams
- Marketing Managers
- Copywriters
- Creative directors
Case Studies
- Web – large garden centre
- Quality Management Software - Web App / SaaS
- Large inter bank network - Web / Web App
- Fintech company- Product Invention (Native App)
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Automation
Reinventing your business for the Digital Age is a topic familiar to most executives. However, the answer is different for every business, and it depends on your needs and vision for the business.
We simplify the digitisation journey into 5 different options across all systems and processes. We look for quick wins to eliminate waste and show early success to bring senior stakeholders on board for future projects.
Our Solutions:
- Green and black belt lean process design
- Opportunity identification
- Robotic Process Automation (RPA) made simple
- Proof-of-Concept / Pilot Advisory
- Advanced analytics to help drive decision making
- RPA execution support
Benefits
By the end of the automation project, companies will be able to understand each of the elements below:
- Streamlined processes and minimal waste
- Automated customer experience and day-to-day operations
- Intelligent process automation (RPA) to replace human tasks
- Advanced analytics – provide intelligence to facilitate decisions
- Business process outsourcing – drive the next wave of process outsourcing/offshoring
Who should be interested?
- CEOs trying to understand the digital journey for the business
- Executive teams embarking on a significant automation project
- Managers/Leaders responsible for Digital programmes and projects
Case Studies
- Large Telecoms company – Corporate SIM Card Activations and Deactivations through Amdocs billing system (Automation Anywhere)
- HRIS Company - Work order logging and generation (UiPath)
- BDO Ireland - Internal Credit Card Expenses Automation
- Large ecommerce company – end to end payroll process
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Data Analytics & Decision Making
Organisations often find themselves with an abundance of data gathered from across their organisation and industry - this data in its current form is not currently being used to its full potential.
We work with organisations to shift their time from report collation and generation to analysis and action, allowing them make better business decisions. Through our established process we translate data to information and insight using cutting-edge technologies, Microsoft, Tableau, Looker & Segment.
Our Solutions:
- Processes to help you identify key data sources, your unique KPI’s and your key target users
- Established process to collate, structure and document your data to be reported on
- Business and technical consultants to facilitate the process
- Experienced people who know and understand your requirements
Benefits
By the end of the process the client will have:
- Well structured, documented, clean visualised data analytics solution
- Ability to make faster well-informed business decisions with better information
- A deeper understanding of the inner workings of their business and the data that drives the decisions
- An increased awareness of risks, enabling the introduction of preventive measures
Who should be interested?
- Senior Managers and Directors from all sectors
- Management teams wanted to know more about their business and identify clear risk points
- Managers/Leaders with access to an abundance of data that want to use it to its full potential and gain a competitive edge through invaluable insights
Case Studies
- Major Irish PLC – Diversity and Inclusion Reporting Suite
- Major National Private Hospital– Reporting Suite
- Major national support agency– Reporting Suite
- Major National retailer– HR Reporting Suite
- Major UK based multinational – Keg Census Analysis Dashboards
- Major Irish Wholesaler – Interactive Sales Dashboards
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Managed Digital Services
Ireland has been a laggard in e-commerce adoption and training for approximately 10 years. With the pandemic, we have been trying to accelerate our efforts nationally to get online and grow our businesses, and in some cases, survive.
As a result, we recognise that there is a large skills gap between what is required to take advantage of this growth opportunity and what is achievable. This presents a significant challenge. We have identified key areas that would fall under our management and provide a solution to the key challenges.
Our Solutions:
- Full site audit and analysis
- Creating a trading and activity plan
- Performance Marketing measurement and control
- Brand Content Planning
- Ongoing operational Excellence
- Website Design (On request)
- Email Marketing
- Conversion Rate Optimisation (CRO)
- Experienced people who know and understand you
Benefits
By the end of the process the client will have:
- Clarity around your data
- A site optimised and continually monitored for opportunities allowing the search engines to index you for user searches
- A clear and actionable content strategy
- A clear and actionable advertising strategy
- A clear and actionable email marketing strategy
- Clear channel & pillar recommendations
Who should be interested?
- Senior managers and directors from all sectors
- Management teams wanted to know more about their business and identify clear risk points
- Managers/leaders with access to an abundance of data that want to use it to its full potential and gain a competitive edge through invaluable insights
Case Studies
- Large FMCG
- Private Hardware company
- Fashion house
- Health food company
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Brand Development
We partner with ambitious businesses to differentiate them in the marketplace
We enhance customer perceptions of your business through the power of design and photography; to create powerful and compelling brand messaging, fully aligned with company values; to help you realise your business goals.
We add value to businesses through considered ‘brand tailoring’; developing and repositioning brands through identity, tone of voice and print collateral design; and drive sales growth online through considered brochure and ecommerce enabled website design; engaging product and brand photography.
We look for quick wins to eliminate waste and show early success to bring senior stakeholders on board for future projects.
Our Solutions:
- Brand development
- Web design
- Graphic design
- Packaging design
- Product & brand photography
Benefits
By the end of the process the client will have:
- Full end-to-end service to (re)launch or reposition their business and/or product in the market
- Help to launch a website or start trading online as part of an omnichannel strategy, in addition to their existing bricks and mortar store
- An asset bank of high-quality product and brand imagery to feed content marketing strategy, social channels, on and offline promotional advertising
- Refreshed logos and collateral to relaunch their brand, introduce new services or enter new markets
- A single point of contact; delivering all the brand assets and tools they need to reach their customers, promote their business, and drive sales growth both online and offline
- Transparent and collaborative service to deliver best in class design solutions, with the minimum of fuss
Who should be interested?
- Business owners / management & marketing managers
- Producers seeking a route to market – food, beverage, product
- B2B looking to establish B2C channels – suppliers, distributors
- Service start-ups – e.g., fintech etc.
Case Studies
- Large scale enterprise web design project
- Brochure website and brand photography for established sme
- Full end-to-end service for start-up enterprise:
- eCommerce website and omnichannel strategy for "Bricks & Mortar" retailer
- Printed sales collateral for market leader in FMCG/HoReCa space
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Online Grants
To help with the long-term survival of Irish Businesses, Enterprise Ireland introduced a series of grants worth millions of euros to help Irish companies. Since then, a wide variety of grants have become available with a variety of criteria and categories. These grants focus on eCommerce, marketing, export development and other digital strategies.
At BDO Eaton Square, our Digital Consulting team are here to support you through the process for the Online Retail Scheme, Strategic Consultancy, and Digital Marketing Capability grant schemes.
Our Solutions:
- Help with the application process
- Work on a long-term project
- Apply strategic thinking at all levels of collaboration
- Undertake an in-depth analysis of your company's current and potential online presence, capabilities, target audience and brand
- Design, develop, and enhance your company's online capability
- Leverage online as an effective channel for customer acquisition, market expansion and cost efficiency goals
- Develop a written digital strategy and a roadmap for implementation
- Identify how your company's value proposition should be presented online
- Undertake a strategic analysis of current digital channels
- Analyse the competitive environment
- Optimise the company's online presence to ensure visibility
- Enhance the related "back end" systems
- Improve the capacity of senior management to integrate suggested methods
Benefits
- Get funding for a medium-to-long-term project
- Employ consultants to function as a coach, mentor, facilitator, analyst, or negotiator
- Receive senior management training
- Get increased online visibility and support in creation of a digital marketing strategy
Who should be interested?
- Online Retail Scheme
Irish-based retail enterprises with ten or more full-time employees that has the potential to generate growth in online transactions and with an ambition to internationalise their business.
- Strategic Consultancy Grant
Irish SMEs with 10-249 staff with manufacturing or internationally traded services capabilities.
- Digital Marketing Capability Grant
Large companies who are Enterprise Ireland clients, and SMEs with open Digital Marketing Capability.
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