Ciarán Medlar with Ian Kehoe on The Currency: the business of elite sport in Ireland

In the first episode of Sports Matters, Ciarán Medlar, Partner at BDO Ireland and Head of our Sports Advisory Unit, joins journalist Ian Kehoe for a conversation about the business and strategy behind some of Ireland’s biggest sporting success stories. Over a 30-year career, Ciarán has guided elite athletes, advised clubs like Shamrock Rovers F.C., and now plays a growing role in the management of Rory McIlroy’s commercial affairs. In this episode, he shares insights on the changing landscape of athlete management, the value of long-term planning, and why trust, confidentiality, and discretion remain the foundation of lasting success in sports advisory. Listen now to hear how business, sport and strategy intersect — and how BDO’s deep expertise continues to support athletes and organisations at every stage of their journey.