How to Increase Sales with eBay Marketing

In our previous blog post “Selling on Amazon vs. eBay: Which is better for your brand?” we touched on the pros and cons of selling on both platforms. Even though Amazon is significantly ahead of eBay in terms of popularity, it does not mean that it is best suited for your brand and what you want to sell. Brands need to be present across several retail sites in addition to their own direct-to-consumer store to maximize visibility and revenues. This post will therefore look at key strategies to increase sales with eBay marketing, helping you to stand out from the competition.

Why sell your products on eBay?

With 154 million active customers globally, eBay offers a lot of opportunity for sellers. The main advantage of selling on eBay is that you have access to a sizable, eager-to-buy audience. Yet, merely publishing your listings won't get you in front of them. eBay has over 1.5 billion listings on the platform, making it extremely competitive. You must therefore use some eBay selling techniques if you want to get the most exposure. By doing this, you'll make sure that both existing customers and potential new customers notice your eBay listings and brand.

3 strategies for selling on eBay

While some eBay marketing strategies are inexpensive and simple to apply, others demand both time and money. Whatever your budget, you may find a strategy below that will work for your brand.

Advertising on eBay: eBay advertising is crucial to your online marketing strategy since these strategically placed advertisements increase conversions by making it easier for customers to make a purchase. If your products have a solid profit margin, using eBay's advertisements is an efficient approach to present your goods to highly qualified shoppers at the ideal time. eBay offers a variety of ad formats for different purposes and budgets. Each ad type appears in separate places on the eBay marketplace and has its own fee structure. You should therefore choose the right ad format for your business needs and desired ad spend.

Ranking for organic listings: You can increase your visibility on eBay organically by concentrating on your content and the functionality of your seller account. When and where your products appear on eBay is determined by its own internal search engine. eBay considers the text and keywords of each listing to assist eBay users in finding pertinent products. eBay also takes into consideration your keyword optimisation, product listing category, unique identifiers, image optimisation, good customer service, and your shipping program. If you do all these things correctly, your listings will appear at the top of eBay's search results.

Getting ratings and reviews: 90% of consumers read reviews before making a purchase, thus it's critical that your eBay listings have five-star ratings and feedback. Seller ratings let you know how other buyers have found the experience of making a purchase from your seller. The higher the seller's feedback score, the better the seller. Offering high quality customer service is the first step to obtaining more positive evaluations. Your reputation will also benefit if you respond to incoming communications quickly and handle problems well. Top Rated Sellers consistently deliver outstanding customer service. Being a top-rated seller gives you increased visibility and a top seller badge that encourages buyers to trust your listings.

Final thoughts

eBay offers seller tools that make it easier for companies to feature their brand on the platform. Following our recommendations, you can increase sales and stand out from the competition. If you are interested about how the BDO Eaton Square eCommerce team can help your brand to succeed on marketplaces, click here to learn more about our services.